#mesm11 Offers a Way Forward for Social Media Marketing

A compilation of Tweets from the "Social Media Marketing: A Way Forward" conference held February 28-March 1 in Sydney, Australia. From the official site (http://bit.ly/ehUw9DRead More
marketing social media
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@KimKevin
@jyesmith will again be talking at our #mesm11 event on Tuesday! Should be a great presentation :D
@KimKevin
@servantofchaos will be today's chair at #mesm11 'social media marketing - the way forward' conference! FremantleMedia first up soon!
Laurel Papworth @SilkCharm
If you want, you can follow the Social Media Marketing conf at #mesm11 Otherwise chat amongst yourselves :P #Sydney #socialmedia
@KimKevin
#mesm11 today's morning speakers are from FremantleMedia, E&Y, HotelClub, #earthhour @EarthHourAndy
@KimKevin
@SilkCharm will be doing an exciting workshop tomorrow for #mesm11 #bringpopcorn
Gavin Heaton @servantofchaos
These days, Reality TV producers look for a great story, not a great voice. This gives social media a foundation #mesm11
@KimKevin
Steven Murphy from FremantleMedia should be up at #mesm11
Gavin Heaton @servantofchaos
Fremantle Media focus on building brands around tv moments that showcase stories #mesm11
Gavin Heaton @servantofchaos
Twitter and facebook are integral to building a tv brand #mesm11
Hayley @tweetmema
Really? What about Neighbours?RT @servantofchaos: Fremantle Media focus on building brands around tv moments that showcase stories #mesm11
Gavin Heaton @servantofchaos
The point of tv is no longer to create shows but to build branded entertainment #mesm11
Rachael Lonergan @RachaelHasIdeas
@servantofchaos But it was ever thus. Soap operas etc. The point of commercial TV has always been the commercial part #mesm11
Gavin Heaton @servantofchaos
Social media allows tv producers to reach and grow audiences that are not usually targeted by tv #mesm11
Gavin Heaton @servantofchaos
Programs such as masterchef and Q and A showed that social media doesn't cannibalize content, but augments the experience #mesm11
Gavin Heaton @servantofchaos
"social media is the coliseum of our time" - Fremantle Media #mesm11
Gavin Heaton @servantofchaos
@tweetmema @RachaelLonergan interesting to hear how social media is driving part of that commercial equation #mesm11
BRAND CONTENT= CANDY @brand_candy
Gavin Heaton: The point of tv is no longer to create shows but to build branded entertainment #mesm11: http://bit.ly/fFXU7m
Laurel Papworth @SilkCharm
@Rachellonergan @servantofchaos @Tweetmema the commercial equation of #socialmedia? Well X Factor has been discontinued I think? :P #mesm11
@KimKevin
#mesm11 second session of the day should be all about Ernst & Young's fine run of grad program campaign on social media!
Gavin Heaton @servantofchaos
@margiekwan talking talent pipelines and recruitment for Ernst & Young #mesm11
Vanessa Scott @nessielu
Hooray, have the hashtag #mesm11 margie from e&y has interesting case study to recruit the best talent
Gavin Heaton @servantofchaos
Organizations now need to farm their talent from the ground up #mesm11
Gavin Heaton @servantofchaos
Facebook gave Ernst & Young a first mover advantage in the competitive graduate employment market #mesm11
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