J412

Today's best of class tweets. February 29,2012
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Nicholas Stevens @nickjstevens
Strategy Energizing-capitalize on your accidental spokesperson. Develop, create and support citizen marketers. #j412ssm
Nicholas Stevens @nickjstevens
Strategy: Supporting. Works best if customer support is a high need for products and services. #j412ssm
mitch earnshaw @MitchEarnshaw
Embracing: Allow your customers to be part of the process (AKA crowd-sourcing). *Typically seen with new products #J412ssm
Andrea Blythe Liebman @ABLiebman
My mom submitted an idea to #mystarbucks a year or two ago (tinier starbucks card in keychain form) & Starbucks used it! #j412ssm
Katy Pflaum @katypflaum
Create Dunkin's Next Donut 2010 Winner. Monkey-see Monkey-donut http://t.co/ID32uBdY #J412ssm
mitch earnshaw @MitchEarnshaw
Measuring Interest: Web traffic, page views, click-thrus, blog/media mentions, downloads, twitter followers, facebook friends #J412ssm
Paige Landsem Huynh @plandsem
The trinity of social media measurement: Measuring interest, attitudes & action. #J412ssm
Alexandra Kuhle @AllyKuhle
http://t.co/yiPWCG6I is a great resource for managing multiple platforms. I use it at my internship and love it! #j412ssm
Paige Landsem Huynh @plandsem
Attitudes are the hardest element to measure - What tone do comments take? Do key messages find their way into content? #J412ssm
Sam Schwab @Sam_Schwab_
Research without insight is just trivia #j412ssm
Nicholas Stevens @nickjstevens
Remember to define your audience and how you impact them. Understand your role in getting the audience to do what you want them to. #j412ssm

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