Thread Horror Jadi Penulis: Pre-order Itu Buah Simalakama untuk Para Pengarang/Penulis

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Alex White (they/them) @alexrwhite

<thread> THE IMPORTANCE OF PRE-ORDERING BOOKS: A lot of people hear the term "pre-order" and shudder with horror--and rightfully so. I think the video games industry has essentially ruined all customer goodwill toward the practice. But for authors like me, it's critical!

02/07/2018 23:26:11 WIB
Alex White (they/them) @alexrwhite

DISCLAIMER: This thread is based on my research and experiences. I try to pay careful attention to what my publishers track and learn the ins and outs of their business. I feel certain that @bhvide and @JonOliverEditor could offer more insight, along with many others in my feed.

02/07/2018 23:26:11 WIB
Alex White (they/them) @alexrwhite

Like any company, publishers have a finite amount of resources to spend on the books in their stable. Pre-orders are a way for them to grow that pie and invest more marketing dollars in an otherwise risky proposition. Because, let's face it, books are risky investments!

02/07/2018 23:26:11 WIB
Alex White (they/them) @alexrwhite

When you pre-order my books (and a lot of you did, so thank you 💜💟💚), those numbers bolster the confidence of the sales department who talks to booksellers. Those numbers translate into conversations about a book's momentum and placement.

02/07/2018 23:26:12 WIB
Alex White (they/them) @alexrwhite

I know for a fact that my publishers want to make a full-size cardboard standee and carousel display for every book they put out there. But let's be real, unless you're @JP_Books, that's probably not going to happen. Authors like me can get a lesser version of that, though!

02/07/2018 23:26:12 WIB
Alex White (they/them) @alexrwhite

When you walk into a Barnes & Noble, what's the first thing you see? "New Hardback Fiction," arranged in a smorgasbord of literary greatness. That space isn't randomly chosen. It's negotiated between publisher and bookseller through cash and influence.

02/07/2018 23:26:12 WIB
Alex White (they/them) @alexrwhite

A pre-order is your vote to see an author on that table. Even if you can't get them onto New Shiny Fiction, you might get their books placed on aisle endcaps or cover-out (as opposed to spine out). There are VERY FEW placements in major bookstores that are left to the staff.

02/07/2018 23:26:13 WIB
Alex White (they/them) @alexrwhite

Also, pre-orders are critical to first-week sales--an author's best chance to hit the NYT Bestsellers list. That's a label that bolster's an author's career forever, because humans suffer from bandwagon effect bias. 😀 It takes fewer book sales than you might think!

02/07/2018 23:26:13 WIB
Alex White (they/them) @alexrwhite

In other words, by preordering a book, you become a tastemaker. You're: -Boosting marketing dollars -Improving book placement -Moving authors toward bestseller status

02/07/2018 23:26:13 WIB
Alex White (they/them) @alexrwhite

In terms of the influence granted to an author, a pre-order is worth more than a sale, because those affect marketing BEFORE the book release. If you know for a fact you're going to buy a coming book from an author, and you have the cash, DON'T WAIT!

02/07/2018 23:26:14 WIB
Alex White (they/them) @alexrwhite

Aside from a review, it's the single best way to show love! Authors are all small business owners just trying to make a career. If pre-ordering makes you think of DLC-belching Electronic Arts, trust me, it can't be more different. (For one, I can't give you a pre-order bonus.)

02/07/2018 23:26:14 WIB
Alex White (they/them) @alexrwhite

I've got a lot of author friends with great books on the way. @dedbutdrmng, @HKaczynski, @mightymur, @RowennaM and @robertjbennett, and I always pre-order! </thread>

02/07/2018 23:26:14 WIB
Rob Rainbolt @Rob_Rainbolt

@alexrwhite If we pre-order can we get the Deluxe version? 😄

03/07/2018 05:12:36 WIB
Alex White (they/them) @alexrwhite

@Rob_Rainbolt WITH 3D CLOTH SPACE MAP AND USELESS, POORLY MADE FIGURINE!* *No, not really

03/07/2018 05:16:28 WIB
Kevin Hoffman 🦀 @KevinHoffman

@alexrwhite @Rob_Rainbolt When I released my first fantasy book, I actually had scroll maps with burned edges and wax seals, and I gave away wax seal stamps to some Goodreads readers. Folks loved it. Those maps were all hand made and it took me and my wife for EVER to make them.

03/07/2018 23:47:30 WIB
#BLM @glakhmed

@alexrwhite Books, yeah, got it. Games? I don't follow you...I've only ever had one issue with a video game pre-order, and that's because Amazon took FAR more pre-orders for this game than they were receiving copies of.

04/07/2018 11:48:44 WIB
Alex White (they/them) @alexrwhite

@glakhmed Mostly, the concern is that game makers now will regularly issue an incomplete game with tons of DLC planned. You can't do that with books. 😀

04/07/2018 18:11:50 WIB
#BLM @glakhmed

@alexrwhite And books ABSOLUTELY do this. Not with cosmetics, of course, but definitely with the story. The ever-present trilogy? A Song of Ice and Fire? You're not getting the entire story in one book. Nope, gotta wait a year, two years, five...maybe never in George R. R. Martin's case. 2/2

04/07/2018 19:27:27 WIB
Alex White (they/them) @alexrwhite

@glakhmed I'm trying to grasp your point. Are you saying pre-ordering books is exactly the same as pre-ordering games? Are you saying pre-ordering is bad or good?

04/07/2018 19:35:28 WIB
#BLM @glakhmed

@alexrwhite What I'm trying to grasp is how you came to the conclusion that people don't like to preorder books because of video games.

04/07/2018 20:02:51 WIB
Alex White (they/them) @alexrwhite

@glakhmed I'm not really here to debate that particular point--just to convince you to preorder books. :-) Here's a @Kotaku article that sums up some of the problems others have experienced. Have a good one! kotaku.com/stop-preorderi…

04/07/2018 20:12:24 WIB
#BLM @glakhmed

@alexrwhite I don't need convincing; I preorder both books and games on a regular basis. But thanks for at least attempting to clarify your statement, whether I agree with it or not. Have a safe 4th!

04/07/2018 20:22:47 WIB

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