The 4Cs of Marketing

A modern marketing strategy which focuses on the 'customer' and can be used both when bringing a new service/product to market or when marketing an existing product/service to ensure you have covered the points that matter to the customer.
Business owner business development marketing strategy 4Cs of marketing marketing company business growth start up
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#BizTalksHour @BizTalksHour 12/06/2018 03:01:24 WIB
Thank you to @simFH @SmartSacks @MummyMakesCakes @KrishnaSDesigns @RachelExtance @JemimaWillcox for joining in with the discussion. Let's see how we can put the 4Cs (or 4Ps) into our marketing mix this week! Have a good one. #BizTalksHour
#BizTalksHour @BizTalksHour 12/06/2018 02:57:52 WIB
Agree @SmartSacks @simFH. I too have a very tailor made service but I still give from prices and sample packages so potential clients know where I'm pitching and if it's for them. #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:55:43 WIB
That's brilliant @pet_staycation. I hope it has been helpful and it should certainly give you something to think about in the future. Can be used everytime you plan any marketing to make sure you have covered the key points. #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:53:31 WIB
Glad to hear the website went live. I don't think it matters what you do what product or service you offer, there's a place for a website for all businesses, charities, organisations, clubs etc. At the very least it's a source of info that is key for communication. #BizTalksHour…
Pet Staycation @pet_staycation 12/06/2018 02:52:14 WIB
I had never heard of the 4Cs until tonight! Completely new into the world of private business - but I’m pleased to say I’ve got them started 😊 Really enjoyable #BizTalksHour thank you 🙏🏼…
#BizTalksHour @BizTalksHour 12/06/2018 02:50:00 WIB
Do you use the 4Cs in your business already? How could you use them in your business if you're not already? Any questions? #BizTalksHour
#BizTalksHour @BizTalksHour 12/06/2018 02:49:37 WIB
The key thing with social media is to use the channels which your customers, consumers, stakeholders, etc use. You need to be where they will find you and this depends on your 'business', what you do and your objectives. #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:47:29 WIB
Prices from or actual prices? You see so many different schools of thought on this. What do people think? What do you all do? #BizTalksHour…
Pet Staycation @pet_staycation 12/06/2018 02:46:32 WIB
Q4. FB, Twitter, Instagram, LinkedIn for now. I love a good Canva poster for eye catching images! Website also went live this week 😆 #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:45:08 WIB
Yes and that shows you care about the end result, getting it right etc and I'm sure it shows in the product too (still need to try some!). #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:41:01 WIB
Completely!! You should never be too shy to say. A good way of spreading the word about how good you are is to use feedback & testimonials from people you work with & let them do the shouting out. Yes & more often than not it's both operational and cultutral. #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:40:00 WIB
Q4. Communication Do you have engaging content to reach your audience? Do you personalise your marketing? Are you on social media? Is your website user friendly? #BizTalksHour
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#BizTalksHour @BizTalksHour 12/06/2018 02:38:11 WIB
@MummyMakesCakes - yes you need to know how you are different to the competition and then sell your unique points and the value you add. #BizTalksHour…
Pet Staycation @pet_staycation 12/06/2018 02:35:46 WIB
Yes we have an online presence which gets us leads for jobs. We’ve just set up so don’t currently offer a loyalty bonus but are looking into it 😊 #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:33:13 WIB
Yes I think that would add value to the receipents of any project being delivered. How do you think that could be done? How would that change how you do things? #BizTalksHour…
Pet Staycation @pet_staycation 12/06/2018 02:30:54 WIB
I think it’s good to share the value if a customer was paying. It gives more value to a product/service #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:30:01 WIB
Q3. Convenience. Do you have an online presence? How quick is the buying process? Do you offer a loyalty bonus? #BizTalksHour
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#BizTalksHour @BizTalksHour 12/06/2018 02:26:29 WIB
Sometimes it's very difficult for business owners to come up with a fair price. It's more than looking at the costs of providing a product or service. It should be about the value you are offering with your product or service. #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:24:32 WIB
Not at all! Customers, consumers, clients, partners, shareholders - can often be used interchangeably.#BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:21:51 WIB
Good point @simFH and yes stakeholders and partners could definitely fit into the model of the 4Ps or 4Cs - with just a few tweaks on the wording. Definitely same points to take in consideration. #BizTalksHour…
#BizTalksHour @BizTalksHour 12/06/2018 02:20:01 WIB
Q2. Cost is a major factor that determines whether your customers or consumers buy. Are your customers concerned by status, convenience or budget? #BizTalksHour
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#BizTalksHour @BizTalksHour 12/06/2018 02:20:01 WIB
Q2. Cost is a major factor that determines whether your customers or consumers buy. Are your customers concerned by status, convenience or budget? #BizTalksHour
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#BizTalksHour @BizTalksHour 12/06/2018 02:08:00 WIB
Over the years the 4Cs has been used as a more modern marketing strategy which focuses on the customer/client & in addition to being used when bringing a product/service to market it can also be used by an existing business as they continue to market and grow. #BizTalksHour
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#BizTalksHour @BizTalksHour 12/06/2018 02:05:00 WIB
Who is familiar with the traditional 4Ps of marketing? It's a tool that is often used when bringing a product or service to market. #BizTalksHour
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#BizTalksHour @BizTalksHour 12/06/2018 02:03:00 WIB
In tonight’s #BizTalksHour we're talking about the 4Cs of Marketing and how it can help you in your business.
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