Sudah Lihat Versi Panjangnya? Iklan Sabun Dove Dibilang "Rasis" oleh Akun Centang Biru, Begini Duduk Perkaranya

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iklan international RASIS dove
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Perusahaan Unilever lewat produknya, sabun Dove meluncurkan iklan di akun Facebook-nya dengan model para wanita yang memiliki warna kulit berbeda-beda termasuk kulit gelap.

Namun, iklan tersebut justru mendapat kecaman buruk dari sejumlah netizen yang menganggap iklan tersebut rasis dan tak patut.

Adegan dalam iklan tersebut menampilkan seorang wanita berkulit gelap melepas baju warna cokelatnya. Dan kemudian tiba-tiba dia berubah menjadi wanita berkulit putih berbaju putih gading.

Story Netizen Dibuat Kesal dengan Iklan Sabun yang Nampak Bernuansa Rasis Rasisme menjadi isu sensitif yang dibahas sejak lama, kali ini iklan sabun Dove membuat iklan sabun yang dibaca netizen sebagai kode-kode rasis 2868 pv 6
David Wood @Acts17
Glad I don't use Dove products. Their ad team is vile. pic.twitter.com/ylieGtP34i
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Namun beberapa netizen menyanggah tuduhan rasis tersebut

Girl who is no one @ShawdieRED
@CNN I’m a black woman and I didn’t think it was offensive. People should’ve watched the whole commercial.
Ms Tina B @_TINABOO_
@Dove I see nothing wrong with the ad, I see equality you have no reason to apologize. #Dove plenty companies have done ads like that
XxL Xxs 💎 @XxlXxsYouTube
@DalfordRichard @blackgalsmagic @Dove Racial minded people will probably take offense to that too. I consider that a form of racism not this ad

Banyak yang tetap tidak setuju dengan iklan tersebut

Keith Boykin @keithboykin
Okay, Dove... One racist ad makes you suspect. Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
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Queen. @YHWHsFave
@Acts17 Did you watch the entire video? Someone did take these screen shots from it and skipped the rest. There’s more to the video.
🖤 The Talisman 🖤 @16Moonchild
The full story of Dove Ad which "some people" cut the add just to cause racial grievances #DoveAd pic.twitter.com/Ygu1MSFqmw

Menanggapi tudingan ini, pihak Dove pun angkat bicara. Dove langsung menghapus postingan di Facebooknya itu dan meminta maaf

Dove @Dove
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
Business Insider @businessinsider
People are accusing this Dove ad of being racist and #BoycottDove is gaining steam pic.twitter.com/sUhymCysg2
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Arizonageri @arizonageri
@panicathequeso @Dove 3 beautiful girls advertising a beauty product; not one thing racist about it. Ppl need to grow up--and Dove should not have apologized.
ATHENA 🌙 @SomethinBoutTEE
@Dove I'm still gonna use dove. I'm not offended. Plus doctors recommend your products. Social media will not influence me. #watchthevideoidiots
drew. @ifdrewaretheone
@Dove People don’t even consider the third person in the video to their narrative. Dove, I don’t think you need to apologise.

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