Brand Journalism by @ndorokakung

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brand marketing journalism
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Wicaksono 🇮🇩 @ndorokakung
brand journalism = an editorial approach to brand building #bj
Wicaksono 🇮🇩 @ndorokakung
brand journalism = a nonfiction attempt at advertising #bj
Wicaksono 🇮🇩 @ndorokakung
brand journalism = Thinking more like publishers #bj
Wicaksono 🇮🇩 @ndorokakung
brand journalism = It’s all about real time marketing, brands acting as media in real time, as life happens #bj
Wicaksono 🇮🇩 @ndorokakung
brand journalism = It’s the responsibility of companies to help their customers succeed #bj
Wicaksono 🇮🇩 @ndorokakung
The purpose is to tell stories. this method of content marketing emphasizes a neutral tone, lending credibility and trust to the brand #bj
Wicaksono 🇮🇩 @ndorokakung
This tone does not slant to favor your brand, nor is every piece promoting an aspect of your company directly. #bj
Wicaksono 🇮🇩 @ndorokakung
Stories could be anything that would be deemed newsworthy for your audience, in the editorial sense ... #bj
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