Inside Apple by Adam Lashinsky summary

A book about Apple. Here we learn about the organization and how it is structured.
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Andi Boediman @andiboediman

The benefit of keeping a secret before launch is the amount of press/coverage/buzz generated during launch #InsideApple

06/08/2012 10:34:37 WIB
Andi Boediman @andiboediman

Compare Apple launch to Hollywood movie, emphasis on the product's few days, akin to film's opening weekend #InsideApple

06/08/2012 10:36:12 WIB
Andi Boediman @andiboediman

Other reason new products in stellath mode is so they don't steal the thunder from existing products #InsideApple

06/08/2012 10:37:47 WIB
Andi Boediman @andiboediman

Apple organization have cells, like a terrorist organization. Everything is on need to know basis #InsideApple

06/08/2012 10:45:01 WIB
Andi Boediman @andiboediman

Apple is where u work harder&longer in life, more responsibility u thought could handle, never taking vacation & u'd love it #InsideApple

07/08/2012 08:06:16 WIB
Andi Boediman @andiboediman

It's the most fulfiling experience in their lifes. People love it, which is different than saying they hv fun. Fun comes&goes #InsideApple

07/08/2012 08:11:03 WIB
Andi Boediman @andiboediman

Anticipating how the consumer will feel holding a simple white box is merely the culmination of many thousands of details #InsideApple

07/08/2012 08:18:23 WIB
Andi Boediman @andiboediman

iPhone box is the first spring loaded box. It's open slowly. It continued to evoke that emotion and feeling of anticipation #InsideApple

07/08/2012 08:20:45 WIB
Andi Boediman @andiboediman

Apple is all about integration. The way to get it is to control from OS to what r u going to use on the glass #InsideApple

07/08/2012 08:31:46 WIB
Andi Boediman @andiboediman

Strategy is figuring out what not to do. Just pick one thing u can do that's great #InsideApple

07/08/2012 08:35:49 WIB
Andi Boediman @andiboediman

Clear direction, individual accountability, a sense of urgency, constant feedback, clarity of mission-that's Apple values #InsideApple

07/08/2012 09:02:54 WIB
Andi Boediman @andiboediman

Inventory is fundamentally evil like in dairy biz. If it get past the freshness date, u hv a problem - Tim Cook #InsideApple

09/08/2012 09:26:00 WIB
Andi Boediman @andiboediman

Apple storytelling is telling customers not what they want to buy, but what kind of people they want to be #InsideApple

09/08/2012 09:53:00 WIB
Andi Boediman @andiboediman

The bigger u get, the harder it is to be nimble. How do u grow big & stay small? That's the fundamental question - Meg Whitman

10/08/2012 11:59:25 WIB
Andi Boediman @andiboediman

Death is the greatest invention of life, coz without it, it didn't make room for the young - Steve Jobs #InsideApple

10/08/2012 13:45:35 WIB
Andi Boediman @andiboediman

The bigger u get, the harder it is to be nimble. How do u grow big & stay small? That's the fundamental question - Meg Whitman #InsideApple

10/08/2012 13:56:26 WIB
Andi Boediman @andiboediman

Companies hv sigmoidal curve of a living organism. A sigmoidal curve grows quickly, plateaus for a time & then declines #InsideApple

10/08/2012 14:03:57 WIB
Andi Boediman @andiboediman

Job to Cook last message: Never ask what I would do, just do what's right #InsideApple

10/08/2012 15:37:00 WIB

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